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Theme

Theme Catalogue

Select your theme — Chic, Milan, Sizzle, Devine, Dynamic or Retro — and launch a store that looks like your brand.

Striking themes for every business

Your theme is the first thing customers see, so it should feel like your brand. The Baselyne Theme Catalogue offers six ready-made themes, each designed around a different style of business. Every theme is mobile-friendly and easy to customise with your logo, colours and banners, and you can switch themes at any time without losing your products or orders. Need something completely unique? Our Custom Theme Design service builds a storefront around your brand from zero to hero.

Chic

Fashion, clothing and accessories boutiques

Chic is a clean, editorial theme that lets your photography do the talking. Generous white space, large product images and refined typography give clothing and accessories a premium, boutique feel. It is ideal for pret labels, designer wear and lifestyle brands that want customers to browse collections like the pages of a fashion magazine.

  • Large, full-width collection banners
  • Lookbook-style product grids
  • Size and colour swatches on product pages
  • Minimal header that keeps focus on products
elegant serif headings with minimal sans-serif body
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Milan

Premium fashion, jewellery and luxury goods

Milan brings a polished, high-end look inspired by European fashion houses. Rich contrasting tones and elegant detailing frame each product, making it a strong fit for jewellery, bridal, designer wear and luxury gifting. Featured collections and slow, deliberate layouts encourage customers to linger, explore and appreciate the craftsmanship behind every piece.

  • Featured collection showcases
  • Elegant product galleries with zoom
  • Story sections for brand heritage
  • Refined checkout styled to match the brand
classic high-contrast serif
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Sizzle

Restaurants, food delivery and bakeries

Sizzle is built for food businesses that need customers to order fast. Bold, appetising colours, menu-style category layouts and prominent deals make it easy to find a favourite meal and check out in a few taps. It works well for restaurants, fast food, home kitchens and bakeries taking delivery and Cash on Delivery orders.

  • Menu-style category navigation
  • Deals and combo banners on the homepage
  • Quick add-to-cart for faster ordering
  • Clear delivery and COD information
bold rounded display type
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Devine

Beauty, skincare, wellness and natural products

Devine has a soft, calming look designed for beauty and wellness brands. Gentle tones, airy layouts and space for ingredients and benefits help customers understand what makes your products special. It suits skincare, cosmetics, essential oils, organic food and self-care brands that want to feel trustworthy, natural and quietly premium.

  • Benefit and ingredient sections on product pages
  • Calm, airy homepage layout
  • Bundles and gift set highlights
  • Newsletter sign-up blocks for loyal customers
soft modern serif with light sans-serif
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Dynamic

Electronics, gadgets, sports and large catalogues

Dynamic is a fast, modern theme for stores with many products and frequent offers. Strong navigation, filter-friendly category pages and sale badges help customers find exactly what they need. It is a natural choice for electronics, mobile accessories, sports and fitness gear, and general stores with large, regularly updated catalogues.

  • Mega-menu navigation for large catalogues
  • Sale badges and countdown banners
  • Specification-friendly product pages
  • Prominent search to find products quickly
sharp geometric sans-serif
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Retro

Gifts, handmade goods, books and quirky brands

Retro adds character with warm, vintage-inspired colours and playful details. It suits brands with a story to tell, such as handmade crafts, gift shops, books, stationery and independent labels. Distinctive headings and textured accents help your store stand out and feel memorable, while the layout stays simple and easy to shop.

  • Story-led homepage sections
  • Warm, textured visual accents
  • Gift-friendly product collections
  • Simple, easy-to-follow shopping flow
vintage slab serif with friendly accents
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Designer sketching a custom store layout

Custom theme design

Want something truly yours?

Our design team builds custom storefronts “from zero to hero” around your brand, your catalogue and your customers — then hands it over with training so you can run it yourself.

  • Discovery workshop & wireframes
  • Mobile-first, fast-loading design
  • Built on the Baselyne platform with all features
Custom Theme Design Talk to a designer

Set up your e-business and start selling online!

Sign up, pick a theme, upload your products — your Baselyne store can be live in 60 minutes.

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