In short: Use Baselyne to run a lawful, honest business. Do not sell illegal, dangerous, counterfeit or infringing products, do not deceive or spam people, and do not attack or overload the platform. “Unlimited” features are meant for normal store use. If you break these rules, we may remove content, suspend your store or close your account. Report abuse to [email protected].
1. Introduction
This Acceptable Use Policy (“AUP”) sets out the rules for using the Baselyne website, platform and services, including online stores, themes, the POS system, mobile apps, hosting, domains and email forwarding (the “Services”). It protects our merchants, their customers, our infrastructure and the wider internet.
This AUP forms part of our Terms and Conditions. It applies to every merchant, trial user, staff member with access to a store and anyone else who uses the Services. Merchants are responsible for making sure that their staff, contractors and apps follow it.
2. Definitions
- Merchant: a customer who operates a store on Baselyne.
- Store: an online store, POS location or mobile app powered by Baselyne.
- Content: anything uploaded, published or transmitted through the Services, including product listings, images, text, code, emails and messages.
- Restricted product: a product that can only be sold lawfully with a licence, approval or age check.
- Prohibited product: a product that may not be sold on Baselyne at all.
3. General Principles
When using the Services you must:
- comply with all applicable laws, including the laws of Pakistan (such as the Prevention of Electronic Crimes Act, 2016) and the laws of any country where you sell or deliver;
- be honest with your customers about who you are, what you sell, prices, delivery times and return terms;
- respect the intellectual property, privacy and other rights of others;
- use the Services in a way that does not harm Baselyne, other merchants or the public.
4. Prohibited Products and Services
You may not sell, offer, advertise or facilitate the sale of:
- illegal drugs, narcotics, controlled substances and drug paraphernalia;
- firearms, ammunition, explosives, fireworks and weapons, or parts for them, unless you hold all required licences and comply fully with the law;
- counterfeit, replica or knock-off goods, or products that infringe trademarks, copyrights, patents or designs;
- stolen goods, or goods obtained or sold in breach of sanctions or export controls;
- prescription-only medicines, and medical devices or supplements making false health claims, unless you hold the required licences and follow the applicable regulations;
- any sexual content involving minors, non-consensual intimate content, or sexual services;
- gambling, betting or lottery services that are not licensed in every jurisdiction where they are offered;
- pyramid schemes, Ponzi schemes, “get rich quick” offers, unlicensed investment products and other fraudulent or deceptive financial offers;
- hacking tools, malware, stolen data, fake documents, fake reviews or followers, and services intended to bypass security or law;
- endangered or protected wildlife, and products made from them, in breach of applicable law;
- human remains, body parts or bodily fluids, except where specifically permitted by law;
- content or products that promote terrorism, violent extremism, hatred or violence against people based on protected characteristics;
- any other product or service whose sale is illegal in Pakistan or in the destination country.
5. Restricted Products
Some products can be sold only if you comply with additional legal requirements, such as licences, registrations, age verification or labelling rules. Examples include tobacco and vaping products, alcohol (where lawful), pharmaceuticals and health products, cosmetics with regulated ingredients, food products, and age-restricted items. If you sell restricted products, you must:
- hold every licence and approval required, and provide copies to us on request;
- prevent sales to people below the legal age;
- follow labelling, packaging and advertising rules;
- comply with the policies of your payment provider, which may be stricter than the law.
We may ask for evidence of compliance at any time and may refuse to host restricted products at our discretion.
6. Prohibited Conduct
6.1 Deceptive and unfair practices
- misleading product descriptions, fake discounts, hidden fees or false scarcity claims;
- impersonating another person, business or brand, or creating a store designed to look like another company’s official store;
- phishing, collecting payment or login details under false pretences, or taking payment without intending to deliver;
- posting fake reviews or testimonials.
6.2 Spam and unsolicited messages
- sending bulk emails, SMS or WhatsApp messages to people who have not agreed to receive them, or without a working way to opt out;
- using email forwarding or store email features for mass mailing;
- using purchased, rented or scraped contact lists.
6.3 Security and technical abuse
- uploading or distributing viruses, malware, ransomware or other harmful code;
- attempting to access accounts, stores, systems or data without authorisation;
- probing, scanning or testing the vulnerability of the Services without our prior written permission;
- launching or supporting denial-of-service attacks;
- scraping or harvesting data from the platform or other stores using automated means, except through features we provide;
- circumventing usage limits, licence controls or billing;
- cryptocurrency mining, running proxy services or using store hosting for file storage unrelated to your store.
6.4 Privacy and data misuse
- collecting or using customer data without a lawful basis or appropriate notice;
- selling or sharing customer data in breach of your privacy policy or the law;
- activating tracking tools, such as Facebook Pixel or Google Analytics, without any consent required by law.
6.5 Harmful content
- content that is defamatory, harassing, threatening or invades someone’s privacy;
- content that infringes intellectual property rights (see our DMCA Policy);
- content that is otherwise unlawful under applicable law.
7. Fair Use of “Unlimited” Features
Some Plans include features described as “unlimited”, such as products, bandwidth or email forwarding. These are designed for the normal operation of an online store. They do not cover uses that place an unusual load on shared infrastructure, such as hosting large files for download that are not related to your products, streaming media, running backups for other systems or generating automated traffic. If your usage affects the stability or performance of the platform for others, we will contact you to discuss options, which may include optimisation, an upgrade to a higher Plan or a custom arrangement. In urgent cases, we may limit resources temporarily to protect the platform.
8. Reporting Violations
If you believe a store or user is violating this AUP, please email [email protected] with the subject “AUP Report”. Include:
- the URL of the store or content concerned;
- a description of the problem and why you believe it breaks this policy;
- any supporting evidence, such as screenshots or order numbers;
- your contact details, in case we need more information.
For copyright complaints, please follow the process in our DMCA Policy. We will review all reports, but we may not be able to tell you the outcome because of confidentiality obligations to our merchants.
9. Enforcement
We may investigate any suspected breach of this AUP. Depending on the seriousness of the breach, we may take one or more of the following actions, with or without prior notice:
- issue a warning and ask you to fix the problem;
- remove or disable access to specific content or listings;
- restrict features, such as payments or email forwarding;
- suspend your store temporarily;
- terminate your account permanently;
- report the matter to law enforcement, regulators or payment providers;
- take legal action to recover losses caused by the breach.
We are not obliged to monitor all content, and our decision not to act on one breach does not waive our right to act on others. Accounts terminated for breaching this AUP are not entitled to refunds, as explained in our Refund & Cancellation Policy.
10. Cooperation With Authorities
We cooperate with lawful requests from law-enforcement and regulatory authorities in Pakistan and, where appropriate, in other countries. This may include preserving or disclosing information about accounts and stores when we are legally required to do so, as described in our Privacy Policy.
11. Changes to This Policy
We may update this AUP to respond to new risks, changes in the law or changes to the Services. We will update the “Last updated” date above and, for material changes, notify merchants by email or in the dashboard. Continued use of the Services after changes take effect means you accept the updated AUP.
12. Contact Us
If you are unsure whether a product or activity is allowed, please ask us before you start selling:
Baselyne (a brand of Cybeinc)
Suit No 301, Plot 17/C, Main Khayaban-e-Shahbaz, Phase 6, DHA, Karachi, Pakistan
Email: [email protected]
Phone and WhatsApp: +92-321-8291815
Questions about this policy? Contact us · hello@baselyne.io