About Baselyne

About Us

Baselyne is a fully hosted e-commerce store builder made in Karachi, Pakistan. We give businesses everything they need to open an online store, take payments, ship orders and grow, without hiring a development team or juggling a dozen separate tools.

Our story

Taking your business forward

Baselyne exists to solve a familiar problem. Businesses across Pakistan were ready to sell online, but getting there meant stitching together a website, a hosting plan, a payment gateway, a courier and a spreadsheet for stock. Each piece came from a different provider, and each one had its own learning curve. Many good brands stayed offline, or stayed stuck selling through direct messages, simply because the setup was too much work.

Baselyne was built by Cybeinc, a Karachi digital-solutions company, to remove that friction. The idea was to bring the whole store into one place: a storefront with ready-made themes, product and inventory management, Cash on Delivery and card payments, integrated shipping, reports and secure hosting, all managed from one personalized dashboard. Our promise is direct: build your e-store in 60 minutes.

We kept the process to four steps that any business owner can follow. Sign up, pick a theme from our Theme Catalogue, upload your products, then advertise and start earning. There is no server to configure and no plugin to update. When a business wants something more distinctive, our team can design a custom theme from zero to hero, build a mobile app for iOS and Android, or set up a point-of-sale system so the shop counter and the website share one stock count.

In February 2021 we launched the Baselyne blog to share practical advice on starting, running and marketing an online store. Since then, brands in food, fashion, wellness, fitness and education have chosen to run on Baselyne, from restaurant names like Karachi Broast to wellness labels like Magic Oils and learning centres like The Learning Vista. You can see more on our clients page.

Today Baselyne offers three monthly plans, a 14-day free trial, and one-time services for custom themes, mobile apps and POS setup. The goal has not changed since day one: make selling online simple enough that a business owner can focus on products and customers, while we take care of the technology underneath.

Our mission

Our mission is to make professional e-commerce accessible to every business in Pakistan and beyond. We do it by putting the storefront, payments, shipping, inventory, hosting and support in one place, priced in rupees and backed by a local team, so that launching an online store takes an afternoon rather than months.

Our vision

We want to see a future where any business, from a home kitchen to a growing fashion label, can open a secure, good-looking online store as easily as opening a social media page, and where local brands compete online on the quality of their products rather than the size of their technology budget.

What we do

Hosted online stores

A complete e-commerce store with hosting, SSL, unlimited bandwidth and unlimited products, ready to launch in about an hour from a personalized dashboard.

Themes and custom design

Six ready-made themes in our Theme Catalogue, plus a Custom Theme Design service for brands that want a storefront built from zero to hero.

Payments and checkout

Cash on Delivery and Visa and Mastercard integration through our built-in payment processing, Opay, so customers can pay the way they prefer.

Shipping and inventory

Integrated shipping, stock management and product variations with individual prices, so orders, sizes and colours stay organised as you scale.

POS and mobile apps

One POS system across all your sales channels, and native mobile apps for iOS and Android that put your store in your customers’ pockets.

Insights and support

Reports, Google Analytics and Facebook Pixel to understand your customers, plus 24/7 support by phone, email and WhatsApp whenever you need help.

Our values

Simplicity first

Every feature has to earn its place. If a business owner cannot understand a setting in a few seconds, we rethink it. Simple tools get used; complicated ones get abandoned.

Built for local reality

Cash on Delivery, rupee pricing, local couriers and WhatsApp-first customers are not edge cases in Pakistan. We design around the way people here actually buy and sell.

Honest and transparent

Plans are listed with clear rupee prices, services have clearly stated one-time fees, and we explain exactly what is included before you pay.

Reliability matters

An online store that is down is a shop with its shutters closed. We target 99.98% uptime, use SSL on every store and treat stability as a feature, not an afterthought.

Support that stays

Our team is reachable around the clock by phone, email and WhatsApp. We stay with a problem until it is resolved, rather than closing a ticket and moving on.

Grow together

When our merchants grow, we grow. We keep improving the platform, adding tools such as POS and mobile apps that help a small store become a bigger brand.

Our journey

The beginning
Built on Cybeinc's experience
Baselyne grows out of Cybeinc, a Karachi digital-solutions company with more than ten years of experience and over 200 projects delivered for businesses.
The launch
Baselyne opens its doors
Baselyne launches as a fully hosted e-commerce store builder with a simple promise: build your e-store in 60 minutes, in four easy steps.
February 2021
The Baselyne blog goes live
We start publishing practical guides on launching, running and marketing an online store, written for business owners rather than developers.
Growing
Brands across many industries
Businesses in food, fashion, wellness, fitness and education choose to run on Baselyne, from restaurants to clothing labels to learning centres.
Today
POS, mobile apps and custom themes
Alongside three monthly plans, we offer POS setup, iOS and Android mobile apps and custom theme design for brands ready for the next step.

Part of Cybeinc

Backed by Cybeinc

Baselyne is a brand of Cybeinc, a digital-solutions company based in Karachi, Pakistan. Cybeinc brings more than ten years of experience and a portfolio of over 200 projects to everything it builds. That background shapes how Baselyne works: the same practical, results-focused approach that Cybeinc applies to client projects is packaged into a platform any business can use on its own. When a Baselyne merchant needs something beyond the standard plans, such as a custom theme, a mobile app or a POS rollout, they are working with a team that has been delivering digital projects for years. Our office is at Suit No 301, Plot 17/C, Main Khayaban-e-Shahbaz, Phase 6, DHA, Karachi.

Visit Cybeinc