In short: We use a small number of necessary cookies to run the website, the shop and its security. Analytics (Google Analytics) and marketing (Meta Pixel) cookies are only placed after you accept them in our cookie banner, and you can change your mind at any time: Change cookie preferences.
1. Introduction
This Cookie Policy explains how Baselyne uses cookies and similar technologies on baselyne.io, what each type of cookie does and how you can control them. It should be read together with our Privacy Policy, which explains how we handle personal information more generally.
This policy covers the Baselyne website only. Online stores that run on Baselyne may use their own cookies, including analytics or advertising tools chosen by the merchant. Each merchant is responsible for its store’s cookie notice and consent.
2. Definitions
- Cookie: a small text file that a website stores in your browser. It lets the site recognise your browser on later visits or as you move between pages.
- First-party cookie: a cookie set by the website you are visiting (baselyne.io).
- Third-party cookie: a cookie set by another company’s service used on our website, such as Google or Meta.
- Session cookie: a cookie that is deleted when you close your browser.
- Persistent cookie: a cookie that stays in your browser for a set period or until you delete it.
- Similar technologies: tools that work like cookies, such as pixels, tags, local storage and scripts that read device information. In this policy, “cookies” includes these technologies.
3. Why We Use Cookies
We use cookies to:
- keep the website working and secure, including log-ins, the cart and checkout;
- remember your cookie consent choices;
- protect the website against attacks, spam and fraud;
- understand how visitors use the website so we can improve it (only with your consent);
- measure the effectiveness of our advertising and show relevant ads on other platforms (only with your consent).
4. Cookie Categories
4.1 Necessary cookies
These cookies are required for the website to work and to keep it secure. They are set by WordPress (the system that runs our website), WooCommerce (our shop and checkout), CookieYes (our consent banner) and Wordfence (our security firewall). Because the site cannot function properly without them, they do not require consent. You can block them in your browser, but parts of the site, such as the cart, checkout and account log-in, may then stop working.
4.2 Analytics cookies
We use Google Analytics to understand how many people visit our website, which pages they view, how they arrived and how long they stay. This helps us improve content and navigation. Google Analytics cookies are only set after you accept analytics cookies.
4.3 Marketing cookies
We use the Meta Pixel (from the company that operates Facebook and Instagram) to measure the results of our advertising and to show relevant Baselyne ads to people who have visited our website. Meta Pixel cookies are only set after you accept marketing (advertisement) cookies.
4.4 Functional cookies
Some features, such as embedded videos, maps or chat tools, may set their own cookies. Where they are not strictly necessary, we only load them after you consent to the relevant category in the cookie banner.
5. Cookies We Use
The table below lists the main cookies on our website. Cookie names that end in an asterisk (*) include a unique identifier. Durations are typical values set by each provider and may change when the provider updates its software. Our cookie banner shows the up-to-date list from our latest cookie scan.
| Cookie | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
| wordpress_* | WordPress (first-party) | Necessary | Stores authentication details for users who log in to their account area or the website admin. | Session, or 14 days if “Remember me” is selected |
| wordpress_logged_in_* | WordPress (first-party) | Necessary | Indicates that you are logged in and identifies your user account. | Session, or 14 days if “Remember me” is selected |
| wordpress_test_cookie | WordPress (first-party) | Necessary | Checks whether your browser accepts cookies so that log-in can work. | Session |
| wp-settings-*, wp-settings-time-* | WordPress (first-party) | Necessary | Remembers interface preferences for logged-in users, such as dashboard layout. | 1 year |
| woocommerce_cart_hash | WooCommerce (first-party) | Necessary | Helps WooCommerce detect when the contents of your cart change. | Session |
| woocommerce_items_in_cart | WooCommerce (first-party) | Necessary | Records whether there are items in your cart so the cart displays correctly. | Session |
| wp_woocommerce_session_* | WooCommerce (first-party) | Necessary | Holds a unique code for your shopping session so the cart and checkout work. | 2 days |
| cookieyes-consent | CookieYes (first-party) | Necessary | Remembers the cookie categories you accepted or rejected so we respect your choice on later visits. | 1 year |
| wfwaf-authcookie-* | Wordfence (first-party) | Necessary | Lets the Wordfence firewall recognise logged-in users and apply the right security rules. | 12 hours |
| _ga | Google Analytics (Google) | Analytics | Distinguishes unique visitors so we can count visits and understand how the site is used. | 2 years |
| _ga_* | Google Analytics (Google) | Analytics | Stores and counts page views and session state for Google Analytics 4. | 2 years |
| _fbp | Meta Pixel (Meta) | Marketing | Identifies browsers to measure ad performance and deliver relevant ads on Meta platforms. | 3 months |
6. How Consent Works
6.1 Your first visit
When you first visit baselyne.io, our CookieYes banner asks you to accept all cookies, reject non-necessary cookies or customise your choices by category. Until you make a choice, only necessary cookies are set. Google Analytics and the Meta Pixel do not load unless you accept the relevant category.
6.2 Changing your choice
You can change or withdraw your consent at any time. Click the link below to reopen the cookie preferences panel:
If you withdraw consent, we will stop setting the relevant cookies from that point on. Cookies already placed may remain in your browser until they expire or you delete them, as explained in Section 7.
6.3 Browser privacy signals
Where the law requires it, we treat a Global Privacy Control (GPC) signal sent by your browser as a request to opt out of marketing cookies.
7. Managing Cookies in Your Browser
Most browsers let you view, block and delete cookies through their settings. You can usually find these options under “Settings”, “Privacy” or “Security” in Chrome, Safari, Firefox, Edge and other browsers, including on mobile devices. Please note:
- blocking all cookies may stop parts of our website, such as the cart and checkout, from working;
- deleting cookies also deletes your cookie consent record, so the banner will appear again on your next visit;
- your browser settings apply only to the browser and device you are using.
7.1 Provider opt-out tools
- Google Analytics: Google offers a browser add-on that prevents your data from being used by Google Analytics. You can also review Google’s ad settings in your Google account.
- Meta: you can control how Meta uses data from other websites for ads through the ad preferences in your Facebook or Instagram account settings.
8. Third-Party Cookies and International Transfers
Google and Meta are independent companies with their own privacy policies, and they may process data from their cookies in countries outside Pakistan, including the United States. We only allow their cookies after you consent. See our Privacy Policy for more on international transfers and your rights, including rights under the GDPR and CCPA/CPRA.
9. Cookies on Merchant Stores
Stores built on Baselyne use necessary cookies for their carts, checkout and customer accounts. Merchants can also enable tools such as Facebook Pixel and Google Analytics for their own stores. In that case, the merchant decides which tools to use and is responsible for informing its visitors and obtaining any consent required by law. If you have questions about cookies on a specific store, please contact that store.
10. Changes to This Policy
We may update this Cookie Policy when we add or remove tools, when providers change their cookies, or when the law changes. We will update the “Last updated” date at the top of this page. If we add a new category of non-necessary cookies, we will ask for your consent again.
11. Contact Us
If you have any questions about our use of cookies, please contact:
Baselyne (a brand of Cybeinc)
Suit No 301, Plot 17/C, Main Khayaban-e-Shahbaz, Phase 6, DHA, Karachi, Pakistan
Email: [email protected]
Phone and WhatsApp: +92-321-8291815
Questions about this policy? Contact us · hello@baselyne.io